Oval Concepts

Posted: December 12, 2009 in KestrelBlog

So, the news has hit theat Oval Concepts is now part of the ASI Family. Oval Concepts joins Kestrel, Fuji, Breezer, Terry, and SE Bicycles.

So, why Oval?

First, it’s a very cool company that fits perfectly with our other brands. We have been looking for a parts brand that we can add to our line of bikes and continue to sell into the aftermarket.

Oval also fits our desire to push the limits of aerodynamics. With the purchase, we are able to use the Slipstream technology that is used on both the Oval Aerobar and the Oval Fork. Both of these products will give our Kestrel and Fuji bikes the extra edge.

We also are adding products. Additional bars, Wheels, Saddles, Pedals are all in the works and we have already begun testing new products to debut in 2010.

I will be leading the new company along with my duties @ Kestrel. I won’t be doing this alone though. There are over 50 employees back at ASI along with a few Oval employees that we are keeping to continue to focus the brand in the right direction.

So… take a visit over to ovalconcepts.com and check out the line of products.

Take care.

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